Rather than asking sellers to manually enter every property detail, the platform uses APN-based lookup to prefill information and reduce errors.
APN Based Autofill details
Sell Module
The seller journey was designed to simplify the process of listing, managing, and selling land.
Two Selling Paths
Sellers could either receive a direct cash offer from website or list their property on the marketplace.
Build Trust Before Commitment
Before asking users to start listing, the page highlights the selling process, pricing approach, and platform benefits to reduce uncertainty,
I contributed to key dashboard modules and collaborated closely with product, design, and engineering teams to shape complex workflows across seller, buyer, and administrative experiences.
The project involved solving enterprise-scale challenges around pricing transparency, transaction management, and operational efficiency for a multi-sided marketplace.
Industry: PropTech · AI · Enterprise SaaS · Marketplace
Team: Product Manager, UX Designer(s), Developers
Timeline: 4 months
My Contribution: Dashboard UX, Workflow Design, Design Critiques, Cross-functional Collaboration
My Role: UX Designer
Designed an end-to-end land transaction journey—from listing land, discovering investment opportunities to AI-assisted price estimation, offer management, contracts, and due diligence.
Project Brief:
The website is a digital marketplace that enables individuals, investors, and organizations to buy, sell, and lease land. Unlike traditional property platforms, it integrates AI-assisted pricing, parcel intelligence, contract generation, and due diligence into a unified workflow.
Designing an AI-powered marketplace for
buying, selling, and leasing land.
Key User Journeys
Meet Sarah, a Landowner
Meet David, an Investor
User Persona
Problem
Solution
Designed for trust
The landing page prioritizes credibility by clearly communicating the platform's value proposition, market expertise, and transparent buying process before encouraging users to browse listings.
Admin Module
The Institutional Admin module was designed to help operations teams review listings, manage marketplace activities, monitor transactions, and maintain platform quality through centralized dashboards and approval workflows.
Verification Before Publishing
Every listing undergoes a verification process by the Institutional Admin team.
Administrators review property details, media, documentation, and listing information for accuracy and completeness before approving it for publication.
Land purchases often involve negotiation before a deal is finalized. Instead of forcing buyers to either accept or reject the asking price, the platform supports a counter-offer workflow that encourages transparent negotiations between buyers and sellers.
Counter Offer Flow
Flexible Selling Timelines
Not every seller has the same urgency.
Pricing uncertainty is one of the biggest barriers to selling land.
Every seller has different priorities—some value speed, while others prioritize the highest possible return. Thus Website offers three timeline-based offer options:
30-Day Sale : Sellers who need to sell quickly. Ideal for urgent financial or investment needs.
90-Day Sale : Competitive pricing opportunities.
180-Day Sale : Sellers aiming to maximize property value.
Once a buyer and seller agree on a purchase price, the platform transitions from negotiation to contract management. Instead of relying on external documents and emails, website enables both parties to generate, review, edit, and manage contracts within the platform.
Contract Management
Manage Property
The AI-powered Comparable Analysis (Comp Tool) helps solve this by analyzing similar land parcels in the surrounding area and recommending an appropriate price based on market trends and comparable sales.
It compares factors such as location, parcel size, zoning, recent nearby sales, and market activity to estimate fair value.
AI Powered Comp Tool
Buy Module
The buyer experience was designed to help users discover, evaluate, and purchase land with confidence.
